Corporate gifts may sound like a great marketing tool that will earn you the respect and admiration of your clients. You may think that buying your clients both personalised and customised gifts will get your brand ahead of the competition. More importantly, you think that corporate gifts will increase your sales dramatically and fulfil your business goals.
Many probably wonder if corporate gifting can be used as a form of marketing. Before we can arrive at a definitive answer, we need to delve deeper into corporate gifting. We also need to look at its limitations and the scenarios that we can use it for. Only from there can we discuss how it differs from marketing.
To first know what corporate gifting is not, it is important to establish what it is.
When the large or small business or corporations give gifts to their contributors, employees, clients, investors, customers, to other businesses, etc. this may be considered a corporate gift.
Gift giving on personal grounds is common, and we all know the joys associated with giving and receiving gifts. However, what about gifts within a corporate setting?
Giving is an art. It involves a lot more than just physically exchanging items. It acts a medium of communication by sending a thank you message to the recipient. Strong client relationships may include a host of factors, but a successful method of showing your gratitude to esteemed clients for their contributions to your company’s overall success is to send them a nice gift. The gift signifies that your company cherishes its relationship with its clients.
Promotional products are some of the most common corporate gifts. It should come as no surprise that the branded pen is probably the most utilised business gift in the corporate world. A pen is definitely practical and useful. Other usual corporate gifts include hampers, calendars or even vouchers.
For first-timers, corporate gifting in Singapore may be tricky. It is essential to be privy to the do’s and don’ts of corporate gifting to make a good impression, and, more importantly to avoid offending anyone or bringing embarrassment upon yourself and others. This guide will briefly inform you of the major do’s and don’ts of corporate gifting which can help you be a corporate gift expert.