It’s always nice to show appreciation to your biggest clients and partners with a gift. However, if you really want to make it count, you have to make an effort.
You can’t just give a branded cheap USB fan and be done with it. You can give that, for sure, but you have to do something else. Like, for example, giving it away at an opportune time, such as when temperatures are rising during the summer time.
With more and more companies realising the benefits of giving away corporate gifts, standing out from competitors has become a lot more difficult. Here are tips to help you make the most out of your corporate gifts, especially if you utilise a corporate gift supplier:
1. Make it something that a group can enjoy
A bottle of Merlot is appreciated, but you’d be amazed as to how much happier an entire office will be if they received something that everyone can enjoy, like a gift basket, or something similar.
Remember, when it comes to offices, politics will always come to play, and sometimes, giving away individual gifts means your company is risking making a couple of employees feel left out. On the other hand, if you give something that can be used by the entire office, you make everyone feel cared for, loved, and involved.
2. Give your company
Not literally, but, instead of giving away another gift basket, or having cheap umbrellas in bulk made, why not give them your own services or products.
This way, you already have them, so the cost is much lower. Not to mention, it’s great for advertising as well, without necessarily feeling like you’re promoting your company.
3. Focus on purposeful gifts
The more useful your gifts are, the better. Office supplies are always a good example of this. Desk workers will be thanking your company for giving them another sticky notepad, or a new desk lamp, or even an umbrella that they can use during the rainy season, or when the sun is at its peak.
Try to avoid giving away generic and cheap items and you’ll make sure that your company stays on top of your client’s minds all year round.
4. Keep it healthy
Sugary treats are nice and all, but keep in mind, most companies are trying to keep their employee’s health in check.
Instead of gifting something filled with sugar, why not go with a healthier alternative? Not only will you likely be one of the few companies to take the time to do that, but you’ll also be happier knowing that you’ve helped people take better care of themselves.
It’s a win-win situation for both you and your client. Giving away corporate gifts is one of the best ways to show your clients that you appreciate their business and look forward to doing business with them again soon.
Make sure that you follow these tips so you can get the most out of your corporate gift-giving campaign.