Whether it’s the holidays again, or if you’re just trying to celebrate a milestone for your business, finding the right set of corporate gifts to give away to your clients can be quite a dilemma for your business.
Not only do you have to make sure that the gifts are cost-effective, but also, you want them to be unique and to stand out. However, most important of all, you also have to make sure that your corporate gifts perfectly align with what your business is all about.
Why? It’s simple – if your gifts aren’t really related to your business, then, how does it increase awareness of your brand?
True. There are plenty of generic corporate gift ideas that fit just about every company. We’re talking about the usual fruit baskets, flowers, and so on. But, while they can be nice gestures when timed right, they aren’t nearly as effective as something that actually resonates with your business and your clientele. Besides, these days, you can pretty much customize everything, which gives your company the opportunity to have your brand and logo added to whatever it is that you can think of as a corporate gift.
The Importance of Aligning Your Gifts With Your Brand
Regardless of what kind of field your business is in, there are plenty of gift options available that can range from practical to entertaining.
For those in the tech industry, gifts such as laptop sleeves and cable organizers can have a lot of lasting value to your customers while also being related to your company. Meanwhile, if you’re in the food industry, edible delights are a no-brainer. Of course, if you’re trying to ship the gift from across the country, do consider the shipping times and whether or not the food will still taste the same once the customer gets it. If you’re not too sure about it, you can work with corporate gifts suppliers and give away customized plates, gloves, or cutlery instead.
As you can see, the options are endless and your choices are only limited by your creativity.
Just keep in mind that, because these gifts will be customized, make sure that you prepare well ahead of time, especially if you want to give them away during the holidays. You should give enough time for you to place the order, approve it, and for shipping. You might want to start way before December, preferably, or sometime in October or early November, to prevent any delays.
Remember, not every corporate gift has to be personal. You can order corporate gifts wholesale to save time and money.
If you’re having a hard time finding a gift that fits with your company’s industry, you can try giving something that can be displayed and has your name on it. Even if it may not necessarily reflect what your company does or what your company is all about, it will still look nice and your customers will want to look at it anyways, which still accomplishes the gift’s goal of increasing brand awareness.