We live in a competitive business world in which businesses and brands are coming up with new and innovative marketing practices in order to stay ahead of the competition. Some businesses have stuck with the age-old technique of corporate gifting. All they do is simply generate unique corporate gift ideas that will capture the attention of their clients.
In this article, we take a look at how you can use corporate gifting as a good method for promoting your business or brand.
Corporate gifting is a marketing tool
Here are some ways in which you can use corporate gifting as a marketing tool:
Brand awareness or recall
Giving your clients corporate gifts results in brand awareness or recall. Your clients will always think of you when they see or use your corporate gift. The more a client thinks about your brand or business, the more they are likely to do business with you.
Reputation means a lot to the business. If your clients think of you as one of the best brands available, then you have a better chance of claiming repeat business from your client. Giving them corporate gifts will go a long way in boosting your reputation.
Give practical gifts
Giving someone a gift is one thing but giving them a practical one is another. Make sure that you give practical gifts to your clients in order to hold a special place in their hearts and minds. Practical gifts are gifts that your client will use frequently and add value to their daily life. An example might be power bank that they will carry them with. They will always use it whenever they need to charge their phone.
Know why you are giving the gifts
You need to have a clear picture of why you want to use corporate gifting as a marketing tool. You may use the gifting process in order to:
- Improve your image
- Increase brand awareness
- Try to cultivate and forge relationships with your clients
- Seeking admiration from your clients
- Introducing new products
Increase in ROI
If you are going to use corporate gifting as a marketing tool, you need to think about the Return on Investment. This means that you need to be able to measure the leads that result in sales. You don’t want to invest money in marketing and not receive any income from it.
Do not give your customers common gifts. Try to give them unique gifts that are not popular with your competitors. The clients will always think of you. Remember that marketing is all about being in the mind of the client all the time.
Make the best
Both customised and personalised gifts should be on the top of your list when you consider getting your client’s corporate gifts. More importantly, they don’t have to cost you an arm and a leg. You can easily get them direct from corporate gifts suppliers in Singapore. You can be assured of positive results if you use this marketing tool correctly, consistently, and effectively.